Wild Turkey Master's Keep: Every Release Explained, 2015–2025
The Vault Journal · Collector Dossier
The complete record of Wild Turkey's flagship limited series — now a closed set of eleven bottlings, from a 17-year experiment in borrowed stone warehouses to the 118-proof father-and-son finale.
By The Vault Journal · August 17, 2026 · 11-minute read
At a Glance
Wild Turkey Master's Keep is the limited-edition whiskey series produced by the Wild Turkey Distilling Co. in Lawrenceburg, Kentucky, owned by Campari Group. Created by Master Distiller Eddie Russell in 2015 and concluded with Master's Keep Beacon in September 2025, the series comprises ten U.S. releases plus one Australia-only bottling, spanning 86.8 to 118 proof (43.4–59% ABV) and $150 to $300 at suggested retail across its run. Every U.S. release rated by Whisky Advocate scored 91 points or higher.
The story begins with a storage problem. In 1997, Wild Turkey had more bourbon than warehouse, and Eddie Russell — then decades away from the title he holds now — needed somewhere to put the overflow. A friend at another distillery offered his empty stone warehouses, 200 miles from Lawrenceburg. Stone ages whiskey differently than Kentucky's cycling timber rickhouses: cooler, steadier, slower. Eddie took the chance.
Seventeen years later, the barrels came home carrying a surprise. Bourbon entered at 107 proof usually climbs in Kentucky heat as water evaporates faster than ethanol. These barrels had gone the other way — dumped at 89 proof, bottled at 86.8. In 2015, the same year Eddie Russell was named Master Distiller alongside his father Jimmy, that traveling whiskey became the first Wild Turkey Master's Keep: at the time, the oldest bourbon the distillery had ever released in the United States, at the gentlest proof of any premium American release in memory.
What was planned as a one-off became a decade. Wild Turkey Master's Keep grew into an annual limited-edition series produced by the Wild Turkey Distilling Co. in Lawrenceburg, Kentucky, under the Campari Group — and in September 2025, with the announcement of Master's Keep Beacon, the distillery closed the book. What follows is the complete record.
What Is the Wild Turkey Master's Keep Series?
Definition: Master's Keep is Wild Turkey's limited-edition whiskey series, released between 2015 and 2025 by the Wild Turkey Distilling Co. of Lawrenceburg, Kentucky. Each release presented a distinct concept — extra-aged bourbon, sherry, toasted-oak, or rum cask finishes, and long-aged rye — under the selection of Master Distiller Eddie Russell, closing with the 118-proof Beacon in 2025.
Master's Keep occupied a specific position in the Wild Turkey hierarchy: above the core range of 101, Rare Breed, and Kentucky Spirit, alongside the Russell's Reserve premium tier, and priced from $150 at launch to $300 by the finale. Where Russell's Reserve is a standing program, Master's Keep was a canvas — one concept per year, never repeated.
The series is inseparable from the Russell family. Jimmy Russell joined the distillery in 1954 and marked his seventieth year there in September 2024. His son Eddie, at Wild Turkey since June 1981 and Master Distiller since January 2015, created and steered every release. Grandson Bruce Russell, the third generation at the distillery and its associate master blender, shaped the later rye entries and co-signed the finale — the first Master's Keep to carry his signature. The count matters for collectors: the series comprises eleven bottlings in total — ten U.S. releases plus Master's Keep 1894, an Australia-only edition never sold stateside. Across the decade, no release that Whisky Advocate rated ever scored below 91 points, and three placed on the magazine's annual Top 20. The bottles themselves live in the Wild Turkey Russell family legacy collection.
What the series was made of · 11 bottlings by class
How many Master's Keep releases are there?
Eleven bottlings in total: ten U.S. releases from the 2015 Master's Keep 17 Year through 2025's Master's Keep Beacon, plus Master's Keep 1894, a 2017 Australia-exclusive edition. Wild Turkey's own count of "ten" refers to the U.S. series; Australian materials count Beacon as the eleventh and final bottling worldwide.
From the program to the bottles: here is every release, in order.
Every Master's Keep Release, Year by Year
The table below lists the complete Master's Keep series with each release's class, age, proof, concept, and suggested retail price at launch.
The series in its box colors · 2015–2025
Every accent below — table swatches, proof bars, release cards, scores — is drawn from that release's packaging.
| Release | Year | Class | Age | Proof / ABV | Concept & Cask | SRP at Release |
|---|---|---|---|---|---|---|
| Master's Keep 17 Year | 2015 | Kentucky Straight Bourbon | 17 years | 86.8 / 43.4% | Aged in stone and wood warehouses; proof fell from 107 entry | $150 |
| Master's Keep Decades | 2017 | Kentucky Straight Bourbon | Blend, 10–20 years | 104 / 52% | Eddie Russell's 35th-anniversary blend of old stock | $150 |
| Master's Keep 1894 | 2017 | Kentucky Straight Bourbon | Not stated | 90 / 45% | Australia-exclusive edition; never sold in the U.S. | AU$199 |
| Master's Keep Revival | 2018 | Straight Bourbon, sherry finished | Blend, 12–15 years | 101 / 50.5% | Finished in Oloroso sherry casks aged 20+ years | $150 |
| Master's Keep Cornerstone Rye | 2019 | Kentucky Straight Rye | Blend of 9- and 11-year (NAS) | 109 / 54.5% | First rye in the series | $175 |
| Master's Keep Bottled in Bond | 2020 | Bottled-in-Bond Straight Bourbon | 17 years | 100 / 50% | The series' only bonded release | $175 |
| Master's Keep One | 2021 | Kentucky Straight Bourbon | Blend of 9-, 10-, 14-year (NAS) | 101 / 50.5% | Second maturation in new toasted-and-charred oak | $175 |
| Master's Keep Unforgotten | 2022 | Blend of Straight Bourbon & Rye | 13-yr bourbon, 8- & 9-yr ryes | 105 / 52.5% | Finished in freshly dumped rye casks, Rickhouse B | $200 |
| Master's Keep Voyage | 2023 | Straight Bourbon, rum finished | 10 years | 106 / 53% | Finished in Appleton Estate Jamaican rum casks | $275 |
| Master's Keep Triumph | 2024 | Kentucky Straight Rye | 10 years (components to 12) | 104 / 52% | Oldest age-stated Wild Turkey rye | $275 |
| Master's Keep Beacon | 2025 | Kentucky Straight Bourbon | Blend of 16- and 10-year | 118 / 59% | Final release; Eddie and Bruce Russell's first co-signed bottle | $300 |
The proof arc · 2015–2025
The series opened at the gentlest proof in premium American whiskey and closed at its own record. Bar length is proof, from zero; each bar wears its release's box color.
Master's Keep 17 Year — the accidental original
2015 86.8 PROOFDistilled in 1997 from Wild Turkey's 75% corn, 13% rye, 12% malted barley bourbon mash, the debut spent years in another distillery's stone warehouses before returning to Lawrenceburg's timber rickhouses. The cool, stable stone drove its proof down instead of up — 107 at barrel entry, 89 at dumping, 86.8 (43.4% ABV) in the bottle. Released at $150 as Eddie Russell's first bottling after his January 2015 promotion to Master Distiller, it was, at the time, the oldest bourbon Wild Turkey had released in the U.S. Whisky Advocate rated it 91 points.
Master's Keep Decades — the anniversary blend
2017 104 PROOFAnnounced by the distillery on February 13, 2017, Decades marked Eddie Russell's thirty-fifth year at Wild Turkey, dating to June 5, 1981. It blends bourbons aged 10 to 20 years from the distillery's oldest stock, bottled at 104 proof (52% ABV) at $150. Whisky Advocate scored it 94 points and named it the No. 3 whisky of 2017. A note for cataloguers: several later retrospectives, including Whisky Advocate's own 2025 series recap, list Decades as the 2016 edition; we follow the distillery's original February 2017 announcement.
Master's Keep 1894 — the Australian exile
2017 90 PROOFThe series' only export exclusive, 1894 was released for the Australian market at 90 proof (45% ABV) and roughly AU$199, per Whisky Advocate's series retrospective, which left it unrated. It remains the one Master's Keep bottling never sold in the United States — and the reason the series counts ten releases at home and eleven worldwide.
Master's Keep Revival — the sherry homage
2018 101 PROOFRevival blends Kentucky straight bourbon aged 12 to 15 years, finished in Oloroso sherry casks at least 20 years old that Eddie Russell selected in Jerez, Spain. Bottled at 101 proof (50.5% ABV) at $150, it was the first cask-finished Master's Keep and an homage to Sherry Signature, the Oloroso-finished bourbon Jimmy Russell released as an export in the early 2000s. Whisky Advocate rated it 92 points.
Master's Keep Cornerstone Rye — the first rye
2019 109 PROOFCornerstone brought rye into the series: a blend of 9- and 11-year Kentucky straight ryes, carrying no age statement on the label, bottled at 109 proof (54.5% ABV) at $175 — for years the strongest bottling in the series. Whisky Advocate rated it 93 points. The draft-era shorthand that calls Cornerstone "a 9-year rye" undersells it; the 11-year component is half the story.
Master's Keep Bottled in Bond — the bonded seventeen
2020 100 PROOFThe 2020 release returned to the debut's 17-year age at the statutory strength the original could not reach: exactly 100 proof (50% ABV), as the Bottled-in-Bond Act of 1897 requires, from a single distillery and a single distilling season, aged in a federally bonded warehouse. It is the only bonded release in the series, priced at $175. Whisky Advocate rated it 94 points.
Master's Keep One — the double-barreled blend
2021 101 PROOFOne married two generations of taste: barrels aged nine and 10 years, reflecting Jimmy Russell's preference for mid-aged bourbon, with 14-year barrels chosen by Eddie. The blend then took a second maturation in new oak barrels that were toasted and charred — the char preserving the straight bourbon designation — before bottling at 101 proof (50.5% ABV), $175, with no age statement. Whisky Advocate rated it 93 points and named it the No. 10 whisky of 2021.
Master's Keep Unforgotten — the mistake, remembered
2022 105 PROOFUnforgotten reprises Wild Turkey Forgiven, the blend born when a crew member accidentally mixed young rye into mature bourbon around 2010 and Eddie Russell decided the error was worth bottling. The 2022 tribute is deliberately older: 13-year bourbon blended with 8- and 9-year ryes, finished in freshly dumped rye casks in the distillery's pre-Prohibition Rickhouse B — Jimmy Russell's favorite, by Eddie's own account. Bottled at 105 proof (52.5% ABV) at $200. Whisky Advocate rated it 92 points.
Master's Keep Voyage — the rum-cask crossing
2023 106 PROOFVoyage is a 10-year Kentucky straight bourbon, aged in Wild Turkey's No. 4 char barrels, then finished in casks that previously held 14-year Jamaican pot-still rum — the first rum-cask finish in the distillery's history. The casks were hand-selected by Dr. Joy Spence, Master Blender of Appleton Estate, Wild Turkey's fellow Campari house, making Voyage a collaboration between two masters. Bottled at 106 proof (53% ABV) at $275, it earned 95 points from Whisky Advocate — the series' highest score — and the magazine's No. 5 whisky of 2023.
Master's Keep Triumph — the ten-year rye
2024 104 PROOFReleased in May 2024, Triumph is a 10-year age-stated Kentucky straight rye with components up to 12 years — per the distillery, the oldest age-stated rye Wild Turkey has ever released, against a house norm of roughly four to six years for its rye stock. Bottled at 104 proof (52% ABV) at $275, it was Eddie Russell's tribute to his son Bruce's affinity for the grain, and only the second rye in the series after Cornerstone. Whisky Advocate rated it 93 points.
Master's Keep Beacon — the finale
2025 118 PROOFAnnounced September 23, 2025, Beacon closed the series as its tenth U.S. release and the first co-signed by Eddie and Bruce Russell. Each chose a component with personal weight: Eddie's is a 16-year bourbon distilled in 2007–2008 — the last remaining barrels from the original Wild Turkey distillery, which preceded the current facility's 2011 start, aged at the Camp Nelson warehouse campus. Bruce's is a 10-year bourbon from the manual production run he worked in January 2015, a roughly 2,000-barrel batch whose best casks were held back. At 118 proof (59% ABV), Beacon is the highest-proof release in the series, priced at $300. Whisky Advocate's David Fleming rated it 94 points. Beacon is in the vault now.
The critical record · Whisky Advocate scores by release
Ten U.S. releases rated, none below 91. The Australia-only 1894 was not rated.
Scores and Top 20 placements: Whisky Advocate, 2015–2025.
Eleven bottles, one arc — which leaves the question every collector asks about a finished series.
The Collector's View: A Closed Set, Priced Accordingly
A series that ends becomes a checklist, and checklists concentrate demand. With Beacon confirmed as the finale, Master's Keep converted from an annual program into a finite collection of eleven bottlings — a structure the bourbon market treats very differently from an ongoing release calendar, as the 2026 allocated bourbon release calendar makes plain by contrast.
The observable pricing, dated: as of August 2026, national specialty retail lists Decades near $749 and Triumph near $470 against their $150 and $275 launch prices, and Midnight Whiskey's own vault carries Master's Keep Beacon at $749.95 against its $300 suggested retail. Reviewing Triumph in May 2024, VinePair noted earlier Master's Keep editions routinely commanding upwards of $350 in major metropolitan markets. Historically, Master's Keep was allocated less severely than BTAC or Pappy Van Winkle — most releases reached retail shelves nationally — which is precisely why complete runs remained assemblable for longer than the Van Winkle family of bottlings ever was.
Observed listings vs. launch SRP, as of August 2026. Observations, not projections; see disclosure below.
The bear side deserves equal ink. Premiums across the series are sharply uneven: several mid-run releases, One and Unforgotten among them, sat on shelves well after launch before demand turned, as long-running Wild Turkey chroniclers documented at the time — a reminder that collector taste rotates, and that today's checklist priority can be tomorrow's shelf-sitter. Collectible whiskey is illiquid, carries no yield, and concentrates counterfeit risk at exactly the premium end where these bottles now sit; provenance and storage history govern what any bottle actually brings. All figures above are observations as of August 2026, not projections. For sourcing or authentication of any release in the series, the Vault Concierge handles both.
For the drinker rather than the ledger, the critical record points to three peaks: Decades, Voyage, and Beacon carry the series' strongest scores and its two Top-20 placements alongside One — and Voyage's 95 points stand as the benchmark. The honest conditional: buy the debut 17 Year for the story and the softest pour in modern American whiskey, buy Voyage for the glass, and buy Beacon because a series that ran a decade without a miss earned its bookend.
MidnightWhiskey.com is an editorial publication. Nothing in this article is financial, investment, tax, or legal advice, and no content should be relied upon for investment decisions. Collectible spirits, casks, and wine futures are illiquid, largely unregulated in many jurisdictions, and carry the risk of total loss. Past auction performance is not indicative of future results. Prices and availability stated as of the date shown. Consult qualified professional advisers before committing capital.
The Connoisseur's FAQ
What was the first Master's Keep release?
Master's Keep 17 Year, released in 2015 at 86.8 proof (43.4% ABV) and $150. Distilled in 1997 and aged partly in another distillery's stone warehouses, its proof fell from a 107 barrel entry to 89 at dumping — and it was Eddie Russell's first release after being named Master Distiller in January 2015.
What is the final Master's Keep release?
Master's Keep Beacon, announced in September 2025. Beacon is a 118-proof blend of 16- and 10-year bourbons selected by Eddie and Bruce Russell, priced at $300 suggested retail, and the first release in the series to carry Bruce Russell's signature.
How many Master's Keep releases are there?
Eleven bottlings in total: ten U.S. releases from the 2015 Master's Keep 17 Year through 2025's Master's Keep Beacon, plus Master's Keep 1894, a 2017 Australia-exclusive edition never sold in the United States.
Is Master's Keep allocated like BTAC or Pappy?
Historically, no — most Master's Keep releases reached retail shelves nationally rather than through lottery-grade allocation. Since the series ended in 2025, remaining bottles trade well above original retail; as of August 2026, specialty listings for most releases sit at multiples of their launch prices.
Is Master's Keep Cornerstone bourbon or rye?
Rye. Cornerstone, released in 2019 at 109 proof (54.5% ABV), is a blend of 9- and 11-year Kentucky straight ryes with no age statement on the label, and was the first rye whiskey in the Master's Keep series.
What does Bottled in Bond mean for Master's Keep?
Bottled-in-Bond is a U.S. legal designation created by the Bottled-in-Bond Act of 1897 requiring a spirit to be the product of a single distillery and a single distilling season, aged at least four years in a federally bonded warehouse, and bottled at exactly 100 proof (50% ABV). The 2020 Master's Keep Bottled in Bond, a 17-year bourbon, is the only bonded release in the series.
Sources & Further Reading
- Wild Turkey Distilling Co. / Campari Group — Master's Keep Beacon announcement, PR Newswire, September 23, 2025
- Wild Turkey Distilling Co. — Master's Keep Decades announcement, PR Newswire, February 13, 2017
- Wild Turkey Distilling Co. — Master's Keep Unforgotten announcement, PR Newswire, September 28, 2022
- Whisky Advocate — "Master's Keep Beacon Is a Tribute to Russell Family History" (with full series retrospective and scores), September 24, 2025
- Whisky Advocate — "Wild Turkey Has a New Master's Keep Release, An Aged Rye" (Triumph; Cornerstone composition), May 2024
- wildturkeybourbon.com — Master's Keep 17 Year, Revival, One, Voyage, Triumph, and Beacon product pages
- Kentucky Distillers' Association — Wild Turkey Master's Keep release announcement, 2015
- VinePair — Master's Keep Triumph review (market observation), May 2024
- Food & Wine — Master's Keep Beacon coverage, September 2025
